30-minute demos for a German data integration software vendor
IT & software

30-minute demos for a German data integration software vendor

A market leader at home, this vendor arrived in Belgium with no brand awareness. The solution had to reach companies changing ERP or exchanging a lot of data.

Mission
B2B prospecting
Period
2021
Languages
FR · NL · EN
Area
Belgium
1,070Companies approached
890Conversations with decision-makers
124Qualified meetings
14 %of conversations lead to a meeting
The context

A leader at home, unknown here

The solution connects all of a company's systems (ERP, partners, platforms) without tying up the IT team. Building on its success in Germany, the vendor was opening new markets.

The challenge

Starting the first conversation

IT decision-makers are approached constantly. We had to find a concrete project (migration, ERP change, new partners to connect) to justify a demonstration.

Our approach

One simple goal: the demo

  1. Spotting the projectData migration, ERP change or many partners to integrate: signs of a real need.
  2. Profile B tooCompanies losing data or re-entering it by hand are also good targets.
  3. A short video demo30 minutes, easy to accept for a busy decision-maker.
  4. Three languagesCalls in French, Dutch and English depending on the contact.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
1,070
Conversations with decision-makers
890
Meetings booked
124

1 conversation in 7 leads to a meeting

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