Meeting high-volume billers for a debt collection specialist
Finance

Meeting high-volume billers for a debt collection specialist

This company handles the whole cycle from invoice to cash and buys receivables. Its CEO, also leading sales, had to make the most of his time.

Mission
B2B prospecting
Period
Since 2018
Languages
FR · NL
Area
Belgium
360Companies approached
750Conversations with decision-makers
145Qualified meetings
19 %of conversations lead to a meeting
The context

A proven platform, little prospecting

In-house platform, links with accounting software, professional call centre, ethical collection charter: the company had won major public contracts but had hardly ever prospected.

The challenge

Very precise targets

The service fits companies that bill thousands of consumers, with small amounts and unpaid invoices. They had to be found, then the person in charge of credit reached.

Our approach

Three markets, one method

  1. Large accountsTelecoms, energy, utilities and banks billing consumers in bulk.
  2. Business introducersFederations, software vendors and accounting firms, to multiply contacts.
  3. A clear profileMore than 1,000 customers in arrears a year, already working with collection agencies and open to comparing.
  4. Public sector on holdExcluded to avoid public procurement procedures.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
360
Conversations with decision-makers
750
Meetings booked
145
Quotes issued
30

1 conversation in 5 leads to a meeting

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