A premium truck dealer invited to bid for small fleets
Industry & technical services

A premium truck dealer invited to bid for small fleets

More than half of the region's small fleets didn't even ask this premium brand for a quote. The goal: to be called for every renewal.

Mission
B2B prospecting
Period
2018 – 2021
Languages
FR · NL
Area
Brussels area
1,960Companies approached
1,360Conversations with decision-makers
284Qualified meetings
21 %of conversations lead to a meeting
The context

A strong brand, missing from small fleets

This truck centre of a major German brand wanted to sell more trucks and vans to hauliers, breweries, bakeries and construction firms in its area.

The brand is well known but seen as expensive: many small fleets didn't even include it in their comparison.

The challenge

Arriving at the right time, with a total cost argument

A truck is replaced every four to five years. We had to find fleets with a vehicle older than 48 months or a new haulage contract, and show that the total cost (fuel use, workshop open late, resale value) offsets the purchase price.

Our approach

Prospecting in step with buying cycles

  1. Qualifying each fleetNumber of vehicles, age, purchase intention within six months, satisfaction with the current supplier.
  2. Clear profilesProfile A: fewer than 10 trucks and a planned purchase. Profile B: more than 10 trucks and a disappointing supplier.
  3. A personal callA prepared « hot call », focused on total cost rather than list price.
  4. Test drive or demoThe meeting leads to a van test drive or a demonstration with the centre's salesperson.
A PHCom prospecting campaign is prepared with the client
Every campaign is prepared with the client: targets, pitch and meeting criteria.
The results

From company list to meeting

Companies approached
1,960
Conversations with decision-makers
1,360
Meetings booked
284
Quotes issued
60

1 conversation in 5 leads to a meeting

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